Vendors and marketers are currently urged to accelerate achieving their goals by increasing investment in digital marketing, personal data, analytics, content marketing, virtual events, streamlining sales processes, and search and social media marketing. Proof Senior Advisor, Tommi Pelkonen, highlights an alternative perspective on the psychology of buying and the reality of the buyer journey. Here are seven insightful tips that can be applied in both domestic and foreign operations.
This article was originally published in Finnish in Kauppalehti on July 20, 2020
The State of Commercialization Study, conducted in 2020 for the second time, shows that the Coronavirus pandemic crisis has not altered the fundamental challenges of commercialization: finding the right partners and defining your competitive advantage are still the key issues for companies.