Articles

Understanding decision-makers: The psychology of buying is key to B2B growth.

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Tommi Pelkonen Oct 19, 2020 9:00:00 AM
Understanding decision-makers: The psychology of buying is key to B2B growth.

Vendors and marketers are currently urged to accelerate achieving their goals by increasing investment in digital marketing, personal data, analytics, content marketing, virtual events, streamlining sales processes, and search and social media marketing. Proof Senior Advisor, Tommi Pelkonen, highlights an alternative perspective on the psychology of buying and the reality of the buyer journey. Here are seven insightful tips that can be applied in both domestic and foreign operations.

The State of Commercialization 2020: Network-builders win when market share is redistributed

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Tommi Pelkonen Jul 1, 2020 3:35:00 PM
The State of Commercialization 2020: Network-builders win when market share is redistributed

The State of Commercialization Study, conducted in 2020 for the second time, shows that the Coronavirus pandemic crisis has not altered the fundamental challenges of commercialization: finding the right partners and defining your competitive advantage are still the key issues for companies.